Professional Certifications
A certification program is designed to test the knowledge, skills, and abilities required to perform a particular job, and, upon successfully passing a certification exam, to represent a declaration of a particular individual’s professional competence. In some professions, certification is a requirement for employment or practice.
Advantages to obtain the Professional Certifications
Make Your Personal Brand Perform
Your personal brand as a sales and marketing professional is extremely important. Sales certification, sales management certification & marketing management certification designations are a powerful brand builder.
Certified Professionals Earn More
Certified professionals are in high demand in the career market place and have higher earning power.
Certification prepares you for greater on-the-job responsibilities
Certification provides needed tools to anticipate and respond to change.
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Certified Professional Marketing Manager (CPMM)
Program Outlines
Certified Professional Sales Manager (CPSM)
Program Outlines
Program Outlines
- Understand the fundamentals of implementing the marketing function in organizations
- Evaluate the social, legal, political and ethical concerns in marketing
- Understand the function of marketing in a competitive, dynamic global business
- Develop effective strategic and marketing analysis skills
- Enhance computer-based skills including on-line activities, written and oral communication, and information analysis
- Demonstrate an individual capability for meeting professional standards of conduct, quality, and skill as a marketing manager
Certified Professional Sales Manager (CPSM)
Program Outlines
- Define the strategy hierarchy and understand how a firms sales and marketing strategies affect its overall strategy
- Describe the sales management process and the responsibilities and activities of sales managers
- Explain what the sales function consists of and how salespeople affect a firm's supply chain
- Identify the various channels in which the sales function can be carried out
- Explain how effective sales management efforts can align a firm's sales strategy in a multi-channel environment
- Recognize the contributions made by contemporary leadership approaches
- Identify issues today's sales leaders face
- Identify the more common ethical dilemmas that face salespeople, sales managers, and sales executives and develop appropriate actions when faced with ethical issues
- Comprehend how buyer-seller relationships are established and maintained
- Know how to leverage information technologies
- Effectively design and organize a salesforce
- Recruit and select the right salespeople
- Identify factors that determine what types of training are needed by salespeople and implement effective training programs to develop the salesforce
- Understand the elements of teamwork and how to successfully develop and work with teams, including those that are virtual
- Learn to set goals and manage the sales force's performance
- How to motivate and reward salespeople
- Effectively turn customer information into sales knowledge
- Assess the performance of the sales force and the people who comprise it
- Understand cultural forces and how a diverse sales force is important to an organization's success
