Professional Certifications

A certification program is designed to test the knowledge, skills, and abilities required to perform a particular job, and, upon successfully passing a certification exam, to represent a declaration of a particular individual’s professional competence. In some professions, certification is a requirement for employment or practice.  

Advantages to obtain the Professional Certifications

Make Your Personal Brand Perform 
Your personal brand as a sales and marketing professional is extremely important.  Sales certification, sales management certification & marketing management certification designations are a powerful brand builder.

Certified Professionals Earn More 
Certified professionals are in high demand in the career market place and have higher earning power.

Certification prepares you for greater on-the-job responsibilities 
Certification provides needed tools to anticipate and respond to change.

Certified Professional Marketing Manager (CPMM)

Program Outlines 

• Understand the fundamentals of implementing the marketing function in organizations
• Evaluate the social, legal, political and ethical concerns in marketing
• Understand the function of marketing in a competitive, dynamic global business
• Develop effective strategic and marketing analysis skills
• Enhance computer-based skills including on-line activities, written and oral communication, and information analysis
• Demonstrate an individual capability for meeting professional standards of conduct, quality, and skill as a marketing manager

Certified Professional Sales Manager (CPSM)

Program Outlines 

• Define the strategy hierarchy and understand how a firms sales and marketing strategies affect its overall strategy
• Describe the sales management process and the responsibilities and activities of sales managers
• Explain what the sales function consists of and how salespeople affect a firm's supply chain
• Identify the various channels in which the sales function can be carried out
• Explain how effective sales management efforts can align a firm's sales strategy in a multi-channel environment
• Recognize the contributions made by contemporary leadership approaches
• Identify issues today's sales leaders face
• Identify the more common ethical dilemmas that face salespeople, sales managers, and sales executives and develop appropriate actions when faced with ethical issues
• Comprehend how buyer-seller relationships are established and maintained
• Know how to leverage information technologies
• Effectively design and organize a salesforce
• Recruit and select the right salespeople
• Identify factors that determine what types of training are needed by salespeople and implement effective training programs to develop the salesforce
• Understand the elements of teamwork and how to successfully develop and work with teams, including those that are virtual
• Learn to set goals and manage the sales force's performance
• How to motivate and reward salespeople
• Effectively turn customer information into sales knowledge
• Assess the performance of the sales force and the people who comprise it
• Understand cultural forces and how a diverse sales force is important to an organization's success